Mona Ataya

Mona Ataya

Mumzworld Founder and CEO Mona Ataya has entrepreneurship in her blood. Growing up in Kuwait, Mona watched both her grandfather and father succeed as entrepreneurs, inspiring her and her four siblings to become entrepreneurs themselves.

In 2000, Mona co-founded, which grew into the Middle East’s largest job portal. But after having her third child, she grew frustrated with the poor variety, limited availability, and high prices of baby and mother products in MENA. She enlisted the help of her co-founders to launch Mumzworld, which quickly took off due to the company’s low prices, quick delivery, and free return policy. The company has won numerous awards for its impact in the region.

With Endeavor’s help, Mona recruited top talent, raised additional capital, and found partners for ongoing regional expansion. “The network is fantastic. Endeavor gives us access to so many resources, educational programs and funding,” says Mona.

In 2016, Mumzworld successfully raised a Series B financing round and became Endeavor Catalyst’s first ever investment in a female entrepreneur. “For me personally, the fundraising part of the business is the least enjoyable, and a distraction,” says Mona. “Endeavor Catalyst helped us quickly close a round with some fantastic investors, and has given us an anchor to the brand.”


Photo by Kieran Kesner for Endeavor

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